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Key Trends as a Decision Maker You Absolutely Need to Know about the “Cross-Platform and Mobile Advertising” Market

The global market for Cross-Platform and Mobile Advertising is projected to reach US$356.4 billion by 2025, driven by the rise of digital advertising and marketing which is transforming, transitioning and conditioning brand-consumer relationships.

Global Industry Analysts, Inc. (GIA) launches comprehensive analysis of industry segments, market trends, growth drivers, market share, size and demand forecasts on the global Cross-Platform and Mobile Advertising market. Report segmentation includes Type (Search, Display, SMS, Native Social, Video, Audio); Platform (Smartphones, Desktops, Tablets, Smart Televisions)).

7 June 5:36 A.M., California/Marketwire/ - According to the new market research report, the global market for Cross-Platform and Mobile Advertising is projected to reach US$356.4 billion by 2025, driven by the rise of digital advertising and marketing which is transforming, transitioning and conditioning brand-consumer relationships.

Overall increase in advertising budgets, generous allocation of budget to online ads, increased prices for direct response vehicles and branding ads, and an increase in the number of advertising agencies incorporating online media into their integrated campaigns are some of the major factors driving market expansion. Other important factors poised to benefit market prospects in the near term include surging popularity of social media networks that promote improved targeting; increasing trend towards mobile apps offering huge potential for cross-platform advertising; growing prominence of IoT and the resultant growth in connected devices; and robust demand for digital video advertising supported by effective delivery and streaming of ad content. Standing out as the most important driver of cross-platform and mobile advertising is the growing saturation of multi-screen content consumption as a result of rapid digitalization of an average household. An average household today is replete with electronic gadgets such as PCs, tablets, smart phones, gaming consoles & smart TVs. Switching between multiple devices is the new order of content consumption. Per day an average person spends over 195 minutes on a smart phone; 135 minutes on a computer and 85 minutes on a tablet. Shopping online is the 3rd largest activity performed on multiple screens, after browsing the internet and social networking. A single purchase task is completed sequentially across multiple screens. This cross-screen behavior makes cross device strategy essential for successful marketing. With cross platform advertising, advertisers have the advantage of reaching out to a larger number of target customers through various digital channels and devices. Cross-platform advertising includes varied solutions such as content delivery solutions, advertisement campaign solutions, mobile proximity solutions, integrated solutions, and analytics and reporting solutions. All of these solutions help to deliver different forms of advertising including search advertising, Multimedia Messaging Service (MMS), Short Message Service (SMS), Peer-to-Peer (P2P) messaging advertising, display and rich media (video advertising), in-app advertising and audio, outbound dialer or voice SMS advertising.

Key Competitors Covered in the Report
Amobee, Inc.
Cadent LLC
Conversant LLC
Google, Inc.
InMobi
Microsoft Corporation
PubMatic, Inc.
RhythmOne, LLC
TiVo Corporation
Sizmek
Tapad, Inc.

Geographies Analyzed in the Report
USA
Canada
Japan
China
Europe (France, Germany, Italy, UK, Spain, Russia, Rest of Europe)
Asia-Pacific (Australia, India, South Korea, Rest of Asia-Pacific)
Latin America (Argentina, Brazil, Mexico, Rest of Latin America)
Middle East (Iran, Israel, Saudi Arabia, UAE, Rest of Middle East)
Africa

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Research Methodology
This latest edition of the research study is conducted and published by Global Industry Analysts, Inc., in close collaboration with senior executives in the industry driving strategy, business development, marketing, sales, product management, technology and operations.All analysis and findings published in the report are based on validated engagements from a total executive pool size of 2989. Among this pool, 538 direct interactions with domain experts were carried out via our proprietary market research platform, MarketGlass. Among the 92 unique participations, a total of 41 validated responses were received as part of this report's primary research outreach program. We are unique in the industry to provide our clients with the validated list executive engagements and the complete project data stack.

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) (www.strategyr.com) is the world's only influencer driven AI powered market research company. Serving more than 41,000 clients from 36 countries, GIA is recognized for accurate forecasting of markets and industries for 33 years, offering the widest coverage of topics, geographic markets, competitive brands, and companies profiled.

Contact Us:
Zak Ali
Director, Corporate Communications
Global Industry Analysts, Inc.
Phone: 1-408-528-9966
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