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Global Functional Foods and Drinks Market at an Estimated US$12.8 Billion by 2027 is an Opportunity Too Big to Ignore!

It is a massive opportunity in a healthcare crisis for Functional Foods and Drinks, as all focus shifts towards boosting the immunity in fighting the disease in the absence of known cure and treatment. The global market is projected to reach a revised size of US$229.1 billion by 2027.

Global Industry Analysts, Inc. (GIA) launches comprehensive analysis of industry segments, market trends, growth drivers, market share, size and demand forecasts on the global Functional Foods and Drinks market. Report segmentation includes Type (Beverages, Dairy Products, Cereals & Grains, Snacks, Other Types); Ingredient (Dietary Fibers, Vitamins, Minerals, Carotenoids, Fatty Acids, Prebiotics & Probiotics, Other Ingredients).

21 June 1:58 A.M., California/Marketwire/ - According to the new market research report, it is a massive opportunity in a healthcare crisis for Functional Foods and Drinks, as all focus shifts towards boosting the immunity in fighting the disease in the absence of known cure and treatment. The global market is projected to reach a revised size of US$229.1 billion by 2027. While rising focus on healthy diets with disease-preventing, longevity-increasing, and health-promoting functional nutrients has always been a key growth driver, the current pandemic has catalyzed the trend further. The COVID-19 pandemic has thrown the focus on boosting the immune system to fight infectious diseases. With more pandemics expected to follow coupled with climate change and nutrient depletion in food staples, functional food is emerging as the best strategy to tackle nutrition related immune system compromises.

A robust immune system plays a key role in tackling unknown pathogens like COVID-19. With no vaccine on cards for another year, the immune systems will need to adapt unaided to fight COVID-19. The many benefits of functional foods that now make them now more than ever vitally important in diets include therapeutic benefits such as cholesterol reduction, weight management, etc. ; disease preventive benefits such as reducing the risk of heart disease, cancer, osteoporosis, diabetes, renal diseases etc. ; and effective safeguard against dietary deficiency diseases. The market remains in an especially strong position given the robust R&D investments already sunk into food and nutrition sciences. More tighter food regulations in light of the fact that the novel corona virus emerged from the animal food market; improvements in safety profiles; rapidly aging, health-conscious population; development of new bioactive substances and modified food ingredients designed to provide health benefit beyond basic nutrition; rising wave of consumer self-care and adoption of preventive health maintenance strategies, bode well for the market's growth in the coming years.

Innovations in manufacturing technologies like nano encapsulation are helping develop affordable slow absorbing functional food options rich in micronutrients. Decreasing production costs & greater regulation of nutraceuticals will play key roles in opening up the market further. The organic food revolution wave sweeping through the food industry will drive demand for natural and organically produced bioactive ingredients in functional foods and beverages. Plant and animal sources for nutrient extraction will therefore receive increased interest in the coming years. Functional waters including plant based waters such as coconut water, maple water, birch water, cactus water, artichoke water, etc. , is an emerging market category with strong commercialization potential. The United States represents the largest market worldwide. Asia-Pacific including China ranks as a major market driven by growing population and nutrition needs; industrialization of agriculture and food processing sector; spiraling food consumerism; growing awareness over the link between healthy food consumption and health outcomes and diet-disease relationship; and increased per capita spending on organic healthy for you foods.

Key Competitors Covered in the Report
Abbott Nutrition
ABF Ingredients Ltd.
Amway Corporation
Celsius Holdings Inc.
Coca-Cola Co.
Dali Foods Group Co. Ltd.
Danone SA
Dr Pepper Snapple Group Inc.
General Mills Inc.
Glanbia Plc
GlaxoSmithKline Plc
Hangzhou Wahaha Group Co. Ltd.
Herbalife International Inc.
Kellogg Company
Meiji Holdings Co. Ltd.
Monster Beverage Corporation
Nestle S.A.
Otsuka Pharmaceutical Co. Ltd.
PepsiCo Inc.
Post Holdings Inc.
Red Bull GmbH
Royal FrieslandCampina N.V.
Suntory Holdings Limited
The Hain Celestial Group Inc.
Yakult Honsha Co. Ltd.

Geographies Analyzed in the Report
Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe)
Asia-Pacific (Australia, India, South Korea, and Rest of Asia-Pacific)
Latin America (Argentina, Brazil, Mexico, and Rest of Latin America)
Middle East (Iran, Israel, Saudi Arabia, United Arab Emirates, and Rest of Middle East)

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Research Methodology
This latest edition of the research study is conducted and published by Global Industry Analysts, Inc., in close collaboration with senior executives in the industry driving strategy, business development, marketing, sales, product management, technology and operations. All analysis and findings published in the report are based on validated engagements from a total executive pool size of 21621. Among this pool, 1946 direct interactions with domain experts were carried out via our proprietary market research platform, MarketGlass. Among the 432 unique participations, a total of 194 validated responses were received as part of this report's primary research outreach program. We are unique in the industry to provide our clients with the validated list executive engagements and the complete project data stack.

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) ( is the world's only influencer driven AI powered market research company. Serving more than 41,000 clients from 36 countries, GIA is recognized for accurate forecasting of markets and industries for 33 years, offering the widest coverage of topics, geographic markets, competitive brands, and companies profiled.

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