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A Newly Published Study Shares Insights on How to Prepare for a New Normal in the Global Web Analytics Market

The global market for Web Analytics is projected to reach US$6.5 billion by 2025, driven by the growing importance and virtual indispensability of websites in the modern age of digitalization and the internet.

Global Industry Analysts, Inc. (GIA) launches comprehensive analysis of industry segments, market trends, growth drivers, market share, size and demand forecasts on the global Web Analytics market. Report segmentation includes Organization Size (Large Enterprises, SMEs); Deployment (On-Premise, Cloud); Vertical (Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare, Other Verticals)).

7 June 5:14 A.M., California/Marketwire/ - According to the new market research report, the global market for Web Analytics is projected to reach US$6.5 billion by 2025, driven by the growing importance and virtual indispensability of websites in the modern age of digitalization and the internet. Given the fact that over 80% to 85% of people search for businesses online, the value of an effective and robust website cannot be undermined. Websites help companies establish credibility as a business. Website performance therefore assumes critical importance. Web analytics in this regard helps analyze and quantify website visitor behavior and optimize website designs to ensure the best visitor experience.

The trend towards online shopping as evidenced by the growth in e-commerce sales is additionally pushing up the need for effective websites. A key trend in the market is the use of artificial intelligence. Websites are often flooded with huge traffic which can be converted to real sale numbers. With digitalization of communication and information exchange, the volume of data pouring into an organization from digital platforms continues to double every two to three years, increasing from megabytes to terabytes to petabytes. While big data being produced has the potential to offer significant insights on various issues, the management and analysis of big data is extremely difficult. In this regard, artificial intelligence is emerging as a potential solution for companies in various end-use industries to manage, analyze and gain insights from the huge volumes of data being collected.

While data has long been a critical corporate asset, but only now it is being monetized by analytics to stay ahead of competition. Given the high value of information associated with it, big data is fast revolutionizing business intelligence and in the process is changing the way organizations carry out their routine business operations. With the cost of creating, aggregating, assimilating, storing, and accessing data continuously declining, analytical methods and tools are becoming ubiquitous and are emerging as an indispensable tool for businesses. Moreover with consumer making wider use of their smartphones over desktops and laptops for internet browsing, the volume of mobile traffic has increased significantly over the years. AI is being employed as a tool to interpret web analytics data. Automated web analytics allows users seamless access to critical and accurate data for better decision making. Another major trend is the growing popularity of cloud based web analytics. Against a backdrop where the traditional infrastructure of storing, managing and processing data is becoming expensive, slower and harder to manage, the cloud is increasingly becoming the most preferred vehicle to deploy big data projects. Cloud-based web analytics tool requires installation of the javascript software on the website it tracks. Small- or medium-sized organizations are increasingly implementing cloud based web analytics as against traditional web analytics tools.

Key Competitors Covered in the Report
Adobe, Inc.
Applied Technologies Internet SAS
Facebook, Inc.
Google LLC
Hootsuite, Inc.
IBM Corporation
Microsoft Corporation
MicroStrategy, Inc.
SAS Institute, Inc.
SimilarWeb Ltd.
Splunk, Inc.
Teradata Corporation
Webtrends, Inc.

Geographies Analyzed in the Report
Europe (France, Germany, Italy, UK, Rest of Europe)
Rest of World

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Research Methodology
This latest edition of the research study is conducted and published by Global Industry Analysts, Inc., in close collaboration with senior executives in the industry driving strategy, business development, marketing, sales, product management, technology and operations. All analysis and findings published in the report are based on validated engagements from a total executive pool size of 1427. Among this pool, 257 direct interactions with domain experts were carried out via our proprietary market research platform, MarketGlass. Among the 57 unique participations, a total of 26 validated responses were received as part of this report's primary research outreach program. We are unique in the industry to provide our clients with the validated list executive engagements and the complete project data stack.

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) ( is the world's only influencer driven AI powered market research company. Serving more than 41,000 clients from 36 countries, GIA is recognized for accurate forecasting of markets and industries for 33 years, offering the widest coverage of topics, geographic markets, competitive brands, and companies profiled.

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